Let's commence this 2nd blog post of 2016 with the utmost sincere thanks to all our customers for their loyalty and support throughout 2015. All Phantom Tag Protector's employees, from upper management staffs to our order fulfillment team members are well aware that our customer base is the lifeline and foundation of our business. It's through this understanding of how important our customers are to our continued existence that enables us to be wholeheartedly committed to a customer friendly business model. As stated above, we're thankful to all our customers, but we would like to especially be thankful to our customers in the following areas: USA: Arizona, California, Colorado, District of Columbia, Florida, Illinois, Nevada, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Texas, Virginia, and Washington. CANADA: Calgary, Edmonton, Abbotsford, Prince George, Vancouver, Victoria, New Brunswick, Hamilton, Kingston, Ottawa, Toronto, Montreal, Quebec City, and Saskatoon.
Now let's discuss our new promotional sale opportunity. Our new promotional sale opportunity consist of 33% off MSRP of $59.99 for each automobile phantom tag protector. In addition to our new 33% off discount, we're offering free gift items ($7.99 value each) consisting of our very popular license plate bolt caps and tire valve caps. In consideration of these optional gift items, each purchase of a phantom tag protector is a net discount of 41% Off MSRP. Last but not least, all phantom tag protector purchases are shipped insured and free of any additional cost to our customers.
While at first glance, it may seems that a reduction of our 2015 discount rate of 40% off to now 33% off is a signification increase in cost to our customers, a more thorough analysis of our current promotional sale package proves otherwise. Namely, customers are no longer being charge for our accessory items and our new shipping insurance coverage comes at no additional charge to our customers. Therefore, this change to our promotional sale package is align with our customer friendly business model. As always, we'll continue to seek ways to improve our customer shopping experience with us through offering new and exciting products at affordable prices.
In closing, Happy New Year to you and yours. Your 2016 will surely be a more enjoyable one with a Phantom Tag Protector defending your license plate from these revenue seeking automated traffic enforcement red-light and speeding camera systems.