Bye..Bye...Seasonal Sales. Hello...Everyday Low Prices!!
After considerable discussions, throughout several meetings among our managerial staffs, Phantom Tag Protector has departed from our farmer high/low or deep discount pricing strategy, and embarked on a everyday low pricing strategy. As a result, we foresee tremendous forthcoming benefits for our customers in many ways, and virtually no significant negative consequences. While on our end, our marketing team will have a slight roll adjustment in their marketing strategy, which will be mutually beneficial for our customers, and our overall company image.
What does this means for our customers?
Our transition from a high/low or deep discount pricing strategy to our now everyday low pricing strategy comes with tremendous benefits for our customers. Among the obvious is our now 53% OFF everyday low prices, which all our customers can immediately take advantage of without having to enter any discount code. However, this change in pricing strategy will have more than just a monetary savings value to our customers.
This change in pricing strategy also means that our customer email list subscribers will no longer receive repeated promotional sales marketing emails from us. While these emails in the past were very welcoming to most of our customers who were interested in making additional purchases at a discount, these emails were a form of nuance to other customers who weren’t necessarily interested in taking advantage of such promotional sales. Now with our everyday low pricing strategy, customer can visit our website at any given time, and know that they’re getting a great price on each of their ordered items. Therefore, our customers won’t have to wait for or waste time trying to anticipate our next deep discount promotional sale. To the contrary, our new everyday low pricing strategy means 53% OFF discount everyday all year throughout our entire online store for all our customers.
What does this means for our company?
There’s no doubt that our new everyday low pricing strategy will translate into our profit margin being lowered. However, we have evidence to support that such decrease in our profit margin will be minimal overtime, when all other factors are considered. For instance, when take into consideration that we were constantly having deep discount promotional sales on a weekly or bi-weekly bases with our formerly high/low or deep discount pricing strategy, our profit margin was similarly being decreased. However, with our new everyday low pricing strategy, all our customers will be reaping the benefit of lower prices, instead of some waiting for sales opportunities, and others paying higher prices. This will ultimately lead to a boots in our overall customer friendly oriented business model.
While this shifted in pricing strategy won’t have any significant direct impact upon our profit margin, there will be some other significant changes in the focusing of our time and/or energy. With our former high/low pricing strategy, a lot of planning, time, and resources went into marketing these intermittent promotional sales opportunities. With our new everyday low pricing strategy, all the planning, time, and resources, which were being spent on managing our many promotional sales, will now be shifted towards enhancing our customer service, and bring new high quality products to our customers.
In summary, our shift in pricing strategy from a high/low to our now everyday low prices, will predictably enhances our customer friendly business model, equalize the pricing of our products among our customers, virtually eliminates sometimes annoying promotional sales emails to our customers, allow us more time and resources to focus on enhancing our customer shopping experiences, and discovering new innovative products to offer to our customers. We foresee us accomplishing these goals with virtually minimal overall profit margin reduction, and ironically increase overall customer affordability.